So finally the Twins wrap up Big Baby Jesus for 23M a year. Not a bad investment in my opinion. He puts butts in the seats (in some cases, very cute, female butts) and his merch/celeb status probably makes the Twins nearly that a year in revenue. I saw the MLB The Show commercial 10+ times this weekend while watching the tourney.
Its funny to see the way the Twin Cities media is covering the signing though. WCCO ran a crawl during basketball to announce it, sort of like it was the hostages being freed or something. FOX9 spent damn near half their newscast with man on the street reactions and an interview with Al Newman! All in all though, there will be a lot of people in Minnesota, the Dakotas, and parts of Wisconsin who will sleep better tonight.
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