Last night I went and saw Pineapple Express at a theatre in Oakdale. This was far outside of my standard theatre triforce of Showplace in the Coon, AMC in the Maple, and Regal in the Southside of Chicago, er, Brooklyn Center. But, I digress. The theatre was one of the Carmike chain, which does something interesting with their previews. They throw low budget God person movie previews in with the normal ones.
This meant 20(yes, 20!) minutes in previews before I got to see Seth Rogen get ripped and blow shit up. But the religious previews were awesome. One was for a movie about the pets that got left behind after Katrina, the other one was for some uber patriotic movie about how sweet America is staring Mr. Belding, and the final one was for a God movie about loving your wife starring Jesus Cyborg Kirk Cameron. The best part was that they were spliced into the reel between actual Hollywood previews, so I got to see a glimpse of Vin Diesel as a killer with heart, followed by Mike Seaver making a candlelight dinner for his wife.
My question is this: who is the audience for these movies? I'm pretty sure the 20 somethings who wanted to see a stoner comedy are not going to see a film focusing on orphaned pets or how the Jesus can make your love life real. Someone at Carmike needs to hire a marketing guru to determine where to place their chruchie previews, maybe someone named Jake?
No comments:
Post a Comment